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©2019 by Pick&Pack

Pick & Pack

"Your kid's first bag" 

We embrace the idea of kids being kids. We want to be part of their journey, accompany them while exploring the world, growing up. We are keen on providing them with the right items on their way with great quality products that will endure both adventures and play.

We want our products to bring happiness and inspire imagination. 


About us

Pick & Pack was created in 2008 in Sweden, Scandinavia. The current assortment includes a range of back-to-school, travel and free time items covering the most relevant occasions for kids to use a bag. In 2019 the brand moved to Amsterdam, The Netherlands. Pick & Pack is represented worldwide in 9 countries.


Pick & Pack is designed for your kid's daily adventures and perfect for modern parents who prioritize quality and function with a joyful attitude. The collection shows happy colors, playful patterns and comes also in small sizes suitable for even the smallest ones. 

All fun starts in our design studio where the shapes and patterns are created. Everything is drawn by hand and later digitalized for production. Our products are made with great attention to details and all designs are unique! We make no compromise on quality for the little ones or the environment.